This thread is now largely for archival purposes.
A review of opinion on print quantity and design evolved to fundamental debate on the efficacy of leafletting.
Opinions leaned from print far less than before, to printing no more, to valid arguments for distributing none (the ride is the message, leaflets are litter).
Similarly opinions appeared internationally depricating flags, banners and signage, instead stating that "the body is the medium" for messages.
Working compromise plan: 1. Increase volume of stickers, which have multiple benefits outweighing their cost increment. 2. Incorporate message into map, so lost maps become found leaflets. 3. Gradually consume existing large inventory of past years' leaflets.
This thread remains to document some of the designs proposed.


| Attachment | Size |
|---|---|
| wnbrc-leaflet5.jpg | 67.51 KB |
| WNBRC6-leaflet3.doc | 43.5 KB |
| WNBRC6-leaflet4.doc | 58 KB |
| WNBR_Leaflet2009.jpg | 72.82 KB |
| WNBR Leaflet 6b.doc | 69 KB |
| WNBR 2009 leaflet new 4c.doc | 94.5 KB |
| WNBR 2009 leaflet new 3d.doc | 516.5 KB |
| WNBR 2009 leaflet new 3c.doc | 80 KB |
Pursuing skater / boarder helpers
Someone please post WNBR-C6 on the skater and boarder meetup groups. A good sample event listing is here: http://chicagoskater.org/events/world-naked-bike-ride-chicago
Tell skaters and boarders that WNBR-C:
1. Is a record setting event now in its sixth year.
2. Is skater friendly.
3. Needs their high mobility for flyering en-route.
More info here: http://ChicagoNakedRide.org/about
Current flyer candidates are here: http://chicagonakedride.org/leaflet
Andrew's thoughts:
My concern with the Word version 3 and 4 is that we've overcomplicated.
We've lost short-n-sweets like "bikes fight terrorism" and "burn fat, not oil" and "nude is not lewd"
Too much sentence, too little slogan.
Too much explanation, too little activism.
My advice:
Simplify. Be bold. Active tense. Target the pitch.
Decorate (background/border/something)
Apply classic sales motivations:
Lose weight.
Save money.
Get dates.
Save the world.
Live longer.
Have fun.
See and be seen.
"Responsibility"
Just realized, none of these mentions "responsibility", our keyword this year.
Needs work...
Quick stab at minimalist revision
Applying above...
WHY ARE WE RIDING NAKED? TO GET YOUR ATTENTION!!!
Bicycling will save us from oil and make you beautiful! Bicycling will help you lose weight, save money, get dates, rescue the world, get rid of your car, live longer, have fun, see and be seen, and ENJOY LIFE TO THE FULLEST!
What are you waiting for? Get on a bike today!
World Naked Bike Ride / Chicago - since 2004
ChicagoNakedRide.org